Now Hiring!

Location: Remote – Residence in the USA

Job Type: Project-based (Freelance)

Reports To: Practice Owners

We are seeking a passionate and knowledgeable Marketing Strategist to lead the marketing efforts for our specialized psychoeducational evaluation private practice. The ideal candidate will have a deep understanding of the needs and concerns of caregivers seeking evaluation services for their children. This role requires a strategic thinker with experience in the mental health or educational services sector, who can effectively communicate our services, build strong relationships with the community, and drive growth through targeted marketing initiatives.

Strategic Planning & Execution:

• Develop and implement comprehensive marketing strategies to promote our psychoeducational evaluation services.
• Conduct market research to identify trends, opportunities, and competitive landscape.
• Set marketing goals and track performance metrics to ensure objectives are met.

Content Creation & Management:

• Create engaging and informative content tailored to caregivers, including blog posts, newsletters, social media updates, and educational materials.
• Manage and/or assist with the practice’s website, ensuring it is user-friendly, SEO-optimized, and regularly updated with relevant information.

Digital Marketing:

• Oversee digital advertising campaigns (e.g., Google Ads, Facebook Ads) targeting caregivers seeking evaluation services.
• Utilize email marketing to nurture leads and maintain relationships with existing clients.
• Leverage social media platforms to build community, share success stories, and engage with caregivers.

Community Outreach & Networking:

• Establish and maintain relationships with schools, pediatricians, counselors, and other referral sources.
• Organize and participate in community events, workshops, and seminars to raise awareness about psychoeducational evaluations.
• Represent the practice at local fairs, conferences, and caregiver groups.

Brand Management:

• Ensure consistent branding across all marketing channels and materials.
• Develop and maintain a positive and trustworthy image of the practice in the community.

Analytics & Reporting:

• Monitor and analyze the effectiveness of marketing campaigns using tools like Google Analytics, CRM systems, and social media insights.
• Prepare regular reports on marketing performance and provide recommendations for improvement.

Education:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Master’s degree or relevant certifications (e.g., Digital Marketing Certification) is a plus.

Experience:

• Minimum of 5 years of experience in marketing, preferably within the educational services, mental health, or healthcare sectors.
• Proven track record of developing and executing successful marketing campaigns.

Skills:

• Strong understanding of digital marketing strategies, including SEO, SEM, content marketing, and social media.
• Excellent written and verbal communication skills, with the ability to create compelling content for caregivers.
• Proficiency in marketing tools and platforms (e.g., Google Analytics, CRM software, email marketing platforms).
• Ability to analyze data and derive actionable insights. Creative thinking and problem-solving abilities.

Personal Attributes:

• Empathetic and understanding of caregivers’ perspectives and needs.
• Highly organized with strong project management skills.
• Ability to work independently and as part of a team.
• Passionate about supporting children’s educational and psychological well-being.

• Experience working in or with psychoeducational, psychological services, special education, and K-12 special needs population.
• Knowledge of the educational system and common challenges faced by caregivers seeking evaluations.
• Familiarity with local community resources and referral networks.